Search Engine Optimization (SEO) refers to the actions you need to take to optimize your website so that Google can rank it on the first page. Our websites need SEO for business growth.
It’s not often that we scroll through to the second or third results page on Google when we are looking to buy a product or service. We trust that Google will provide the most relevant results for our needs on the first page. For businesses that market themselves online, the first page is where you want to be.
The only way to have your business show up in this sweet spot is to SEO your website. To search engine optimize your website is to improve your website’s performance in organic search results. Your use of keyword/keyphrase optimization, clean HTML coding, link building, content marketing, and ensuring your potential clients have a smooth and enjoyable experience on your website all affect where you show up in the search.
Making sure that all these things and more are done correctly and maintained is hard work and its time consuming, but it is the most rewarding form of marketing in a world where most people research products or services before they make a purchase.
Did you know that more than 50% of all shopping decisions are driven by online search results?
Here are 3 Reasons Why Your Business Needs SEO:
1. SEO encourages Google to recommend your business
When your website appears high in a clients’ search results, it is as if Google is giving them a personal recommendation of your business. It shows clients that other people have bought your products or used your services and are pleased with your business. Clients believe that your website is user-friendly and jam-packed with awesome content because Google believes it.
When your website shows up in the first few results, it is as if Google has recognized the hard work, market research, money, and time that you have put into your website and into ensuring that your clients receive the best possible value for the time that they have taken to read through your website. Clients appreciate this and are more likely to buy your product or service.
It is as simple as this: the more you invest in perfecting your website’s SEO, the more clients will believe that you invest just as much time and money into perfecting your product or service.
2. SEO builds authority, credibility, and trust
In a world where entrepreneurship is gaining popularity, the competition for both online and “brick and mortar” businesses has amplified. Ensuring that your business’ website is optimized, guarantees that potential clients see your business as credible and trustworthy amongst the large pool of competitors.
Search engine optimization is the most effective way to build your brand and authority in your industry. It shows potential clients that your business is seen by others as reliable and legitimate. It shows that what you have to say is worth hearing.
3. SEO attracts your perfect client
It has been proven that SEO greatly improves traffic to your website, engagement with your content, and conversations with potential clients. SEO allows businesses to market their products or services to the clients that are the most likely to commit to a sale. It is the most cost-effective way to provide relevant content to relevant clients.
The best thing about SEO is that it ensures that your website appeals to your dream client and you don’t even need to pay for ad space. SEO proves to be one of the most valuable investments that you can make for your business’ marketing needs.
Contact us for your SEO needs and let us help your business rank on the first page.